Our winery has been family-owned for six generations. Each generation has shaped and moulded the company in its own unique way. In 1823, Johann Lageder laid the foundation stone and began trading in wine alongside his work as a wagon maker. His successors bought the first vineyards and began making wine themselves. A significant development occurred in 1934 when our grandfather acquired the Löwengang Estate in Magrè, where our headquarters are located today. In the 1990s, our father set out to achieve a level of quality that was not only pioneering for our winery but also for the Alto Adige wine region. He was also committed to sustainable viticulture and converted all the family vineyards to biodynamic cultivation. As the sixth generation, we want to further develop our wines’ identity and continue exploring methods of practising healthy and sustainable agriculture – while also considering the challenges posed by climate change.
We are three siblings, and we each have our own role in the winery. Alois Clemens, the managing director, oversees various key aspects, including the cellar, agriculture, sales and finance – among other things. Helena spearheads our marketing and communication efforts and represents the winery globally as our brand ambassador. She also oversees the winery’s culinary venture, the Vineria Paradeis. Anna, in her role as event manager, orchestrates all the winery’s significant events, including the annual SUMMA trade fair.